导航按钮 在线预审
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王萌萌
研究方向:零售运营的实证研究,包括消费者退货、购买、点击等行为研究;运营与信息系统、市场营销的交叉领域
mengmengwang@tongji.edu.cn

Research Papers

  1. Xiaojing Feng, Ying Rong, Xin Tian, Mengmeng Wang, Oliver Yao. (2024). The Dark Side of Live Social Interaction in E-commerce: An Analysis of Product Returns of Livestream Purchase. Production and Operations Management, online. (Corresponding author, alphabetical order)

  2. Mengmeng Wang, Guangzhi Shang, Ying Rong, Michael R. Galbreth. (2024). Order Basket Contents and Consumer Returns. Decision Sciences, online.

  3. Mengmeng Wang, Xun Zhang, Xiaolong Li. (2023). Product Assortment under Multiple-purchase Behavior. International Journal of Production Economics, 265, 109010.

  4. Xiaojing Feng, Mengmeng Wang. (2023). Strategic driver’s acceptance-or-rejection behavior and cognitive hierarchy in on-demand platforms. Transportation Research Part E: Logistics and Transportation Review, 176, 103175. (Corresponding author)

  5. Mengmeng Wang, Xiaojing Feng. (2022). Price squeeze under fairness: the road to supply chain coordination with a powerful retailer. Journal of Management Analytics, 9(4), 448-479.

  6. Xiaohui Liu, Xiaoyu He, Mengmeng Wang, Huizhang Shen. (2022). What influences patients' continuance intention to use AI-powered service robots at hospitals? The role of individual characteristics. Technology in Society, 70, 101996. (Corresponding author)

Working Papers

  1. Mengmeng Wang, Guangzhi Shang, Ying Rong, Xiaojing Feng, Cheng Fang. (2023). Revisiting the Impact of Package Delivery Speed on Product Returns: Nonlinearity and Customer Heterogeneity. Major in Journal of Operations Management.

  2. Mengmeng Wang, Qianchao Liu, Ying Rong, Xin Tian. (2023). The Effect of Mobile Payment Promotion on Store Performance. Major revision in Journal of Management Sciences in China (管理科学学报).

  3. Zhenyu Ho, Ying Rong, Mengmeng Wang. Do taxi drivers really take a detour? An evidence from the taxi GPS records data. Working in progress.


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