Zhang, Y. Charles and Norbert Schwarz (in press). Feeling crowded: Temporary space limitations  affect perceptions of the spaciousness of unrelated objects. Anthropos.

Lin, Ying, Y. Charles Zhang, and Daphna Oyserman (2022), Seeing Meaning Even When None  Exists: Collectivism Increases Belief in Empty Claims, Journal of Personality and Social Psychology,  122(3), 351–366.

Zhang, Y. Charles (2021), Communication-based Attribute Inference, Journal of Consumer  Psychology, 31(2), 342-9.

Zhang, Y. Charles and Norbert Schwarz (2020), Truth from familiar turns of phrase: Word and  number collocations in the corpus of language influence acceptance of novel claims, Journal of  Experimental Social Psychology, 90.

Batra, Rajeev, Y. Charles Zhang, Nilüfer Z. Aydinoğlu and Fred M. Feinberg (2017), Positioning  Multi-Country Brands: The Impact of Variation in Cultural Values and Competitive Set, Journal  of Marketing Research, 54(6), 914-31.

Huang, Yunhui and Y. Charles Zhang (2016), The Out of Stock (OOS) Effect on Choice Shares of  Available Options, Journal of Retailing, 92, 13-24. (Equal authorship).

Zhang, Y. Charles and Norbert Schwarz (2013), The Power of Precise Numbers: A Conversational  Logic Analysis, Journal of Experimental Social Psychology, 49, 5, 944-6.

Zhang, Y. Charles and Norbert Schwarz (2012), How and Why One Year Differs from 365 Days: A  Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions, Journal of Consumer Research, 39, 2, 248-59.